The Studio W Vision

I have crazy, unrealistic, out of this world dreams and goals. Most of them don’t make any sense, but who cares! As a kid, I wanted to be a rockstar. In college, I dreamed of taking over the state’s public education system and fixing it. Yup. Me. All alone, I was going to solve one of the biggest problems in our country. As an adult, I fantasize about going to a Panic! At The Disco concert, catching the eye of lead singer Brendon Urie and dazzling him with my amazing choreography that I will perform like a champion in the audience. Then he’ll obviously have to hire me and we’ll tour the world together with our out-of-this-world, perfectly choreographed act (with my wonderful, supportive husband and daughter in tow of course). 

I told you. Big. Crazy. Dreams. Fun to think about but certainly not realistic. Most of these crazy dreams end up fading away into the rush and blur of real life.   

But there’s one dream that has become a goal; that’s stuck with me for over half of my life. I’m so fortunate to be in a place in my life now that allows me to pursue this goal. This might be the biggest dream I’ve dreamt up so far. To a lot of people I’m sure it sounds crazy, but not to me. The supportive husband I mentioned before? He’s got my back. My whole family (love you guys!) is supporting me. And more than that, my DANCE FAMILY is supporting me. I’m the luckiest girl in the whole world. 

[The OG Studio W Dance Family! (Most of them anyway!)
PC: Alison Leras]

Do you know what I’m going to do? I’m going to start a dance studio. From scratch, building a business from the ground up. But not just any dance studio. This one is going to be different. 

Ever since I started dancing I’ve felt at home. I’ve known that this is the thing that I’ll be doing for the rest of my life. I was a painfully shy, always embarrassed, ridiculously quiet kid. If you know me now, I’m sure that sounds ludicrous, but it’s true. I promise. When I started dancing something changed and I found it so much easier to make friends. When I started dancing seriously in college, I had a full on epiphany: I can do hard things. I can put in the work, be patient with myself, and I can achieve whatever I want. See, for a long time, I thought I had to be perfect at everything on the first try. You can imagine how many sports I quit as a kid. I still can’t explain exactly why, but dance was different. I was by no means a great dancer when I started college. But when I left, I was ready to start my own studio and change the face of dance in the Sonoma County area. 

That’s an audacious goal if I ever heard one. But you know what? It’s happening. 

Studio W is a place where dancers want to come. Where they feel encouraged, empowered and enough. 

Studio W has the best staff I can possibly find. We will train dancers safely while having fun, getting stronger and becoming artists.  

Studio W is a gorgeous facility, with top of the line flooring and plenty of space in our studios. 

Studio W produces dancers who are prepared for the rest of their lives, even if they stop dancing after high school. They’ll have learned how to be successful in their careers and personal relationships because of what they learned in dance class. And if they do keep dancing, great! They’ll be able to because they were trained effectively and safely.  

Studio W is my happy place. And I hope it can be yours too. 

[Big thanks to PBHS Graphic Design for my gorgeous logo!]

I’m determined to do this right, and make it a success. I’m immersing myself in learning everything I can about starting a business, running a dance studio, running a non-profit, labor laws. Everything. 

As I work on this plan, I’m realizing what I love so much about dance. More than the business and organization (because, you guys, that’s my jam). More than little girls in fluffy tutus. More than the technique and teaching kids to be superstars. Even more than wearing leggings to work and listening to music all day. 

I love the sense of community that dance develops among people who otherwise would never have met. I love to watch shy kids make new friends and develop confidence. I love to watch as those friends get so excited for each other when one masters a new skill. I love seeing families make life-long friends and plan vacations with each other in my waiting room. I love, Love, LOVE being able to offer a safe, welcoming place for my dancers to come to when they need it the most. 

You guys,



  1. Tammi

    So beautiful! We love you Amanda and what Studio W Dance is bringing to our lives. Katie is more confident, kind, responsible, and caring because of her dance relationships. We are so proud of you and over-the-moon excited for the next steps!

Share Your Thoughts